In the vast ocean of dive watches, The Atlantic from Rotate North aimed to be a lighthouse for those adrift, seeking something reliable, something solid. My journey with this timepiece, particularly the Storm Grey variation, has been one of discovery, appreciation, and yes, a bit of critical reflection. While The Atlantic doesn’t necessarily chart unknown waters, it does sail the familiar seas with a certain commendable steadiness.
Why trust my opinions? Besides being a watch enthusiast, I have had the privilege of testing, reviewing, and owning a large number of writ watches from small micro-brands all the way to some heavy hitters from Tudaor and Omega. You can read my other watch reviews here or check out my wristwatch gallery on Pinterest.
Unboxing The Atlantic was the first sign that Rotate North values subtlety and simplicity. The packaging was straightforward, and inside, the watch lay like a hidden treasure waiting to be discovered. Immediately, the natural rubber strap caught my attention — its genuine vanilla scent was a charming touch, indicative of its high-quality, sustainably sourced material.
In hand, The Atlantic feels substantial and well-crafted. Its dimensions fit comfortably on the wrist, and there’s no denying the effort put into its construction. The 316L stainless steel case, sapphire crystal, and especially the knurled crown — which operates with satisfying smoothness — all point to a watch that takes its role seriously.
However, amidst these positives, there are elements that give pause. The watch hands, for example, seem a touch too delicate amidst the otherwise robust features. It’s a small quibble, but in a piece that oozes solidity, they appear slightly out of place.
But let’s address the elephant in the room: in the world of dive watches, originality is currency, and this is where The Atlantic treads water. Its design, while handsome, echoes the familiar refrains of the Seiko SKX and hints of Rolex. It’s a well-executed symphony, no doubt, but the tune is one we’ve heard before.
This isn’t to say The Atlantic doesn’t have its merits. The NH35A movement it houses is a workhorse — reliable and accurate. The water resistance and lume perform admirably. But in a sea teeming with similar offerings, many from time-honored brands, The Atlantic’s call gets lost in the chorus.
Priced at $325 (at the time I published this), it’s positioned in a competitive bracket. It’s not that The Atlantic doesn’t justify its cost — it’s that the competition is fierce, and standing out requires not just doing everything right but doing something unique.
So, where does this leave us? The Atlantic from Rotate North is a solid, reliable timepiece. It’s for those who find comfort in the familiar, who appreciate the tried-and-true. It doesn’t rock the boat, but perhaps, in these tumultuous times, there’s a certain appeal in that stability.
The strap, though? A delightful breath of fresh air.
In conclusion, while The Atlantic may not be the trailblazer in the dive watch arena, it’s a timepiece that beckons to the weary sailor seeking safe harbor in quality and reliability. It’s a reminder that while the ocean is vast and full of undiscovered wonders, there’s a timeless charm in sailing known waters with a dependable companion on your wrist.
Note: This review is based on my personal experience and opinions. I always encourage potential buyers to seek multiple perspectives before setting their course and making a purchase.
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Blair Witkowski is an avid watch nut, loves pocket knives and flashlights, and when he is not trying to be a good dad to his nine kids, you will find him running or posting pics on Instagram. Besides writing articles for Tech Writer EDC he is also the founder of Lowcountry Style & Living. In addition to writing, he is focused on improving his client’s websites for his other passion, Search Engine Optimization. His wife Jennifer and he live in coastal South Carolina.